I hold a BA in Marketing and a Master’s degree in Cinema Production. My career began in commercial production, rising in rank at agencies including BBDO, Leo Burnett, and Stink Studios, where I developed a deep understanding of how ideas are actually brought to life.

While producing campaigns, I became fascinated by the questions that existed before anything reached the page. Why this audience? Why this message? Why this moment? Were we solving a real business problem, or just making something that looked good?

That curiosity led me to transition into strategy in 2022.

Since then, I’ve helped shape brand and communications strategy for brands including Jeep, Olive Garden, BetMGM, and the Pennsylvania Lottery, working across consumer, B2B, and highly regulated categories.

My work is rooted in finding the story inside complexity, then turning it into strategic direction teams can actually use.

Here are a few examples of what that looks like in practice.