about me

One of the best things a strategist can do is get outside their bubble. Away from the screen, into the real world, and closer to how people actually live.

That belief has shaped how I move through life. I’m a U.S. citizen and resident of Mexico, with meaningful time spent in Mexico City, London, Toronto, Montréal, and Chicago. Each place has made me more observant and more interested in the small details that reveal what people value.

Outside of my full-time strategy work, I love wildlife, film, learning new languages, and travel that helps me understand a place more deeply. I’m happiest when I’m noticing something new, asking better questions, or seeing something from a different angle.