CREATIVE STRATEGY PROCESS

Translating core brand positioning into actionable, inspiring creative direction.

Strategy-on-a-Page (SOAP): 

Condensing all research into a single slide that clearly separates what the business needs from why the customer cares..

STEP 1

The Creative Brief: 

based on the SOAP, I’ll write a short, clear guide for the creative team that spells out who we’re talking to, what we’re saying, and why anyone should care.

STEP 2

Creative Kickoff & Briefing: Presenting the creative brief to the creative team, defining clear boundaries, and aligning on what success looks like before pencil hits paper.

STEP 3